This digital ad campaign targets users, encouraging purchase of Mateo’s membrillo, and introduces the brand and product to new customers. Mateo’s is a specialty food company specializing in membrillo, a fruit paste made from Californian quince, often consumed alongside Manchego cheese. The ideal placement of the ads would be on various food-focused websites, ideally one such as Bon Appetit. The use of bright colors and sans serif font add a playful cheekiness to create a fun, lively approach.
Mobile Ad design, Identity, Brand Identity, Logotype